May we never forget our roles as communicators.
May we take heed these modernist rules and bury in the back of our mind.
DON'T
Use any typeface other than Helvetica, Century, Times, Futura, Garamond No. 3, or Bodoni.
Use more than two typefaces on any project.
Use more than three sizes of typefaces on any project.
Begin any layout without a modular grid in place, including a letterhead or a business card.
Make visual references to any examples of historic graphic design predating
Josef Muller-Brockmann or Armin Hoffman.
Incorporate any graphic devices that could not be defended on the basis of pure function.
and know when to fuck them up a little.
by Michael Bierut
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